مطلوب مستشار ومدرب تسويقي

الوصف الوظيفي:
Marketing Consultant & Trainer - Scope of Work Click here

About GSG

Gaza Sky Geeks (GSG), established in 2011 by Mercy Corps with support from Google, with a mission to foster sustainable and inclusive tech-enabled economic development in Palestine. By delivering an integrated approach of developing the capacity of tech-services companies and increasing access to markets and providing large-scale training in specialized tech skills, GSG aims to grow the competitiveness of the Palestinian tech sector in the global market. Main activities fall into 3 categories:

(i) Outcome 1: Capacity building of Palestinian Individuals.

(ii) Outcome 2: Capacity building of Palestinian Tech Companies.

(iii) Outcome 3: Market Access and Income Generation (for individuals & companies).

About Elevate

Elevate is a program by Mercy Corps – Gaza Sky Geeks that aims to support the IT and Digital Marketing companies working in Palestine. Launched in 2024, Elevate has successfully supported multiple cohorts of tech companies and is currently launching its third cohort.

Elevate delivers support through three main interventions:

Capacity Building: upskilling the existing employees or hiring new interns.
Marketing and Branding: improving the visibility and visual identity of companies.
Market Access: strengthening links between Palestinian companies and global markets through consulting and exposure.
Purpose of This Scope of Work

GSG seeks to contract an experienced Marketing Consultant and/or Trainer to support the Elevate 2026 program.

Note: Applicants may apply for consultancy, training, or both, depending on their experience. If the same individual is suitable for both roles, they may be contracted for the integrated scope; if not, the roles will be assigned separately.

The consultant/trainer will support:

Marketing & Branding Consultancy – assessing company needs and providing strategic guidance.
Practical Marketing Training – equipping fresh graduates with hands-on marketing skills tailored to tech companies.
متطلبات الوظيفة:
he consultant/trainer is expected to be working with companies and participants from the West Bank and Gaza Strip.

Role 1: Marketing Consultant

Purpose of the Consultant As part of Elevate 2026, Mercy Corps – Gaza Sky Geeks seeks to contract an experienced Marketing Consultant to support the Marketing & Branding intervention.

Marketing & Branding intervention supports tech companies in enhancing their market presence through tailored marketing and branding services, such as strategic positioning, digital marketing strategies, SEO optimization, etc.

Companies applying to Elevate are required to outline their perceived marketing and branding needs through an application process, which is currently open and receiving submissions, with a deadline at the end of February 2026. To ensure a comprehensive and objective assessment of these needs, and to accurately identify and prioritize the most appropriate marketing and branding needs, GSG requires the support of an independent marketing consultant to:

Review and assess applications submitted by companies requesting Marketing & Branding support.
Interview shortlisted companies to discuss their Marketing & Branding needs.
Recommend and guide companies in identifying the most suitable marketing and branding support needed.
Develop a consolidated scope of work detailing company-specific marketing needs for all selected companies.
The consultant will play a critical diagnostic and advisory role, ensuring that marketing support provided through Elevate is strategic, relevant, and impactful.


Key ResponsibilitiesApplication Review and Assessment
Review applications submitted by companies requesting Marketing & Branding support. (up to 50 applications)
Support in reviewing Marketing Train-to-Hire plans and TTH marketing CVs.
Provide expert input to GSG to support the shortlisting of companies for interviews.
Company Interviews
Participate in interviews with shortlisted companies to validate and understand companies’ actual marketing needs, marketing resources, internal capacity, current practices, and strategies in use. (Up to 30 interviews, primarily conducted online).
Guide companies toward a clearer understanding of the type of marketing and branding support most appropriate to their context.
Needs Assessment & Recommendations
Analyze information gathered from applications and interviews to identify each company’s priority marketing and branding needs.
Recommend suitable areas of support based on the analysis.
Share recommendations on the list of companies to support under Elevate (up to 9 companies).
Development of Scopes of Work
Develop a comprehensive scope of work that outlines company-specific marketing and branding needs for all selected companies to receive support under the Elevate program (up to 9 companies).
Documentation & Advisory Support
Document assessed needs, gaps, and recommendations for each company throughout the consultancy services.
Share written summaries and provide advisory input to the GSG team to support program decisions.
Expected DeliverablesThe consultant is expected to deliver the following outputs:

Application review and assessment.
Provide a workplan for consultancy services with a timeline.
Interviews insights and documented marketing needs per company.
Assessment Report with a selection of recommended companies to be supported for the Marketing & Branding intervention.
Detailed scope of work outlining selected company-specific needs.
Final report summarizing findings.
Required Experience & Qualifications7–10 years of experience in marketing, branding, or related strategic advisory roles.
Proven experience working with IT companies and SMEs, localization, and B2B marketing.
Demonstrated experience in needs assessment for marketing needs and provide strategic guidance.
Strong skills in interviewing, analyzing company marketing practices, and documenting findings.
Solid understanding of marketing strategy, branding, and digital presence, enough to evaluate company capabilities and guide appropriate support.
Roles & Responsibilities of Mercy Corps – Gaza Sky GeeksGaza Sky Geeks will be responsible for:

Managing the Elevate application and selection process.
Sharing relevant applications and company information with the consultant.
Coordinating and scheduling interviews.
Reviewing and approving consultant deliverables.
Evaluation Criteria

1. Expertise and Knowledge — 20%

Requirement: Minimum 5 years of expertise in:

Marketing and branding
Assessment and advisory services
Required attachment:

CV
2. Relevant Sector & Work Experience — 25%

Requirement:

Experience working with IT companies and/or SMEs
Experience in localization
Experience in B2B marketing in Palestine
Required attachments:

Samples of similar previous work
At least one reference from a previous client
3. Proposed Approach / Methodology — 20%

Requirement:

Workplan for consultancy services
Timeline for implementation
Required attachment:

Workplan document
4. Interview — 5%

Requirement:

Interview conducted with vendors who receive the highest technical and financial scores
5. Fees — 30%

Requirement:

Financial offer
Required attachment:

Price proposal
Total Evaluation Weight: 100%
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Role 2: Marketing Trainer

Purpose of the trainerAs part of Elevate 2026, Mercy Corps – Gaza Sky Geeks seeks to contract an experienced Marketing Trainer to deliver practical, hands-on marketing training for fresh graduates with degrees in business, sales, project management, or marketing. The training aims to equip these graduates with practical marketing skills tailored to the tech sector, enabling them to effectively support Palestinian tech companies while further developing their own capabilities. The trainer will be responsible for developing task-oriented training materials, guiding participants through practical exercises, providing feedback on performance, and recommending top-performing graduates for potential placement in tech companies.

Training Topics & ScopeMarketing Fundamentals & Strategy
Linking marketing to business goals, branding, and positioning.
Market research, tech companies' strategies, competitor analysis, customer personas.
Content Creation, Social Media & SEO
Storytelling, content planning, social media strategy, and audience mapping.
SEO fundamentals and analytics, content calendar creation.
AI Integration in Marketing
AI tools for content creation and analytics, automation, and CRM integration.
Campaign Management & Marketing Automation
Organic and paid campaigns, multi-channel marketing.
Community engagement and performance measurements are important.
Integrated Campaigns, Analytics & Portfolio Development
Multi-channel campaigns (SEO + content + social + paid + email + analytics)
Engagement, trend monitoring, community management
Training MethodologyTask-oriented and practical exercises aligned with the tech sector’s marketing needs.
Assessment and grading on task completion and performance.
Hybrid delivery: in-person and/or online, depending on participant location or situation for up to 20 participants.
Expected DeliverablesThe trainer is expected to deliver the following outputs:

Approved training material.
Provide a workplan for training with a timeline.
Evaluate and grade participant performance.
Attendance sheet.
Recommend top 10 participants to GSG.
Trainer ResponsibilitiesDevelop comprehensive training materials (presentations, exercises, templates, grading rubrics). All materials must be approved by GSG beforehand.
Deliver 25–30 hours of training over 6 weeks period (March – April 2026) for up to 20 participants.
Monitor participant progress and provide feedback.
Recommend top 10 participants for potential placement.
Required Experience & QualificationsMinimum 5–7 years of experience in marketing, digital marketing, or related roles with demonstrated experience in training, mentoring, or capacity-building programs.
Expertise or knowledge of tech ecosystem in Palestine.
Hands-on training experience for graduates or early-career professionals
Experience developing task-oriented materials, exercises, and grading/assessment rubrics.
Ability to guide participants, provide constructive feedback, and support portfolio development.
Roles & Responsibilities of Mercy Corps – Gaza Sky GeeksProvide the list of trainees and their contact details.
Arrange the training venue/online sessions.
Provide programmatic and logistical support as needed.
Coordinate training schedule and serve as the main point of contact.
Evaluation Criteria
1. Expertise and Sector Knowledge — 20%

Requirement:

Minimum 5 years of experience in marketing and branding in Palestine
Preference: Experience in the tech sector
Required attachment:

CV
2. Related Training Experience — 25%

Requirement:

Experience in training, mentoring, or capacity-building programs
Experience in developing:

Task-oriented materials
Exercises
Grading/assessment rubrics
Required attachments:

Certification (if available)
Proof of experience or samples of similar training work
3. Proposed Work Plan — 20%

Requirement:

Training workplan
Implementation timeline
Required attachment:

Workplan document
4. Interview — 5%

Requirement:

Interview with vendors receiving the highest technical and financial scores
5. Fees — 30%

Requirement:

Financial offer
Required attachment:

Price proposal
Total Evaluation Weight: 100%
Timeline & Deliverables

Total estimated hours: 80 hours over 2 months period (April – May)
Consultancy

Application Review and Assessment

Deliverable: Review and assess applications
Quantity: Up to 50 applications
Expected Hours: Up to 10 hours
Timeline: April – May
Company Interviews

Deliverable: Conduct interviews with companies
Quantity: Up to 30 interviews
Expected Hours: Up to 20 hours
Timeline: April – May
Needs Assessment

Deliverable: Needs assessment report
Quantity: 1 report
Expected Hours: Up to 10 hours
Timeline: April – May
Scope of Work

Deliverable: Develop scope of work document
Quantity: 1 scope of work
Expected Hours: Up to 10 hours
Timeline: April – May
Training

Marketing Training
Deliverable: Provide marketing training sessions
Quantity: Up to 30 training hours
Expected Hours: Up to 30 hours
Timeline: To be scheduled within the project period
Total Estimated Level of Effort: 80 hours
Note: Training and consultancy activities may overlap or be assigned separately depending on applicant's suitability.

Payment & TermsWork is hour-based, and flexible according to program needs.
The consultant/trainer’s engagement will follow a hybrid model (remote and on-site as needed) and will be coordinated in alignment with the GSG team.
Payment will be based on actual working hours, delivered in one installment after completion of services.
Trainer/Consultant must provide supporting financial documentation (invoices, etc.).
10% tax deduction if valid Deduction at Source Certificate is not provided.
Eligibility & ApplicationApplicants may apply for:

Marketing Consultant role
Marketing Trainer role
Both roles, if experienced in consultancy and training. However, please submit separate documents for each service.
The final assignment will depend on the applicant’s expertise and suitability.
تفاصيل الوظيفة:
المسمى الوظيفي: Marketing Consultant & Trainer
آخر موعد للتقديم: 17.03.2026.
المكان: فلسطين
طبيعة العمل: عن بُعد و من المكتب
نوع الوظيفة: العقود والاستشارات
المستوى المهني: متوسط الخبرة
الدرجة العلمية: البكالوريوس
الخبرة: 5 سنوات
التصنيف: التسويق والمبيعات التعليم والتدريب الإدارة والأعمال التسويق الرقمي: تحسين محركات البحث، البريد الإلكتروني، المحتوى
آلية التقديم:
Interested applicants must submit their responses through this Google Form and upload the following documents to be considered for the position:

Updated CV.
Supplier Information Form.
Filled Out Price Offer Template.
Technical Offer
Submission Deadline: 17 March 2026

Only Shortlisted applicants will be contracted.